This is easily the number one question I get asked….. well that and “What is the difference between jam and jelly” but more on that later. Initially I was buying local jam to fill cakes, cupcakes and cookies but reality is there wasn’t a lot of variety, it was all really basic so I decided to try making my own. I found a recipe and made a few small jars, it was delicious! What a difference between what I grew up eating, (store bought jelly) and what I made myself. It was staggering, well, from a culinary point of view if you think that I had never made jam before. Here we are two years later. I still sell way more in baked goods than I do in jam and jelly and that was always the goal but the creative expression via food has been nothing if not incredibly fun!